01
Brand identity
Recognised at a glance.
Logo, colours, typefaces and imagery, with guidelines for using them.
Before we design anything, we need to know who you are.
Logo, colours, website, app: the visible parts are usually what gets discussed first. We clarify beforehand who you are, who you’re for and what people should remember.
What we design
Brand identity. Graphic design. UI/UX.
02
Graphic design
The brand, everywhere it shows up.
Social, print, packaging and signage, plus templates your team can keep using.
03
UI/UX design
Proven before it is built.
Flows, screens and a clickable prototype, ready for development.
“What should it look like?” often comes too early.
If you start with the look, it’s easy to design something beautiful that says the wrong thing.
The better first question: who are you, who is it for and what should people remember?
Where does the brand get lost?
We follow your brand from what you stand for to what a customer sees on screen, and find the point where the message gets lost.
- Values
- Position
- Message
- Identity
- Interface
- Experience
We’re not looking for more decoration. We’re looking for a clear idea.
Extra colours, effects and slogans feel creative, and make a brand harder to recognise.
We design by meaning, not by trend.
The result
Position. Identity. System. Interface.
01
Position
Who you are, in one sentence.
Audience, promise and tone of voice, agreed before anything is drawn.
02
Identity
What people recognise.
Logo, colours, typefaces and imagery that fit the position.
03
System
How it stays consistent.
Guidelines and templates for everything from social posts to print.
04
Interface
Where customers meet it.
UI/UX design for your website or app, built on the same system.
Formats
Three stages. One clear brand.
We start small and only go as deep as necessary. Not every business needs every stage.
Stage 1 · Kick-off
01 Brand workshop
Who are you, and who is it for?
We look at your current brand, your competitors and your customers beforehand. In the workshop we agree on position, audience and tone together.
Start with thisResult
A clear position, the audience in focus and the three things people should remember.
Stage 2 · Design, depending on what you need
02a Brand identity
When people should recognise you at a glance.
We turn the agreed position into a visual identity and try it on real touchpoints: a post, a page, a business card.
ExploreResult
A logo, palette and typefaces, with guidelines for using them.
02b Graphic design
When the brand has to show up everywhere.
We design the pieces you use every day and set up templates so your team can keep them consistent.
ExploreResult
Ready-to-use designs and templates in your brand.
Stage 3 · Interface
03 UI/UX design
Before a website or app is built.
We map what users need to do, sketch the flows and design the screens, then test a clickable prototype before development starts.
ExploreResult
A tested prototype and design system, ready to be built by us or by others.
Design isn’t the end result.
The build can be done by us, by your own team or by other specialists.
What matters is that it starts from a clear brand.
The first step