Website × CRM × Growth

MISK HOUSE

A hammam and spa website with online booking and its own CRM, built from strategy to launch and now growing through search, AI assistants, ads and social media.

  • Strategy
  • UI/UX
  • Website development
  • Booking system
  • CRM
  • Eight languages
  • Testing
  • Deployment
  • SEO
  • GEO
  • Ads
  • Social media

Starting point

MISK HOUSE is a hammam and wellness house: black soap, ghassoul, argan, massage and care.

We took the whole project, from strategy and UI/UX to the booking system, the CRM, testing and launch. Today we run its growth.

The challenge

Guests come from many countries and plan on a phone. They want to see the treatments, the price and the length, in their language, and book without a call.

Every request then had to reach the team, so the room is ready when guests arrive.

Client
MISK HOUSE
Industry
Hammam and spa
Scope
Strategy to launch, CRM, then SEO, GEO, ads and social media
Languages
English, French, German, Polish, Dutch, Spanish, Italian, Arabic

From strategy to growth

What happened.

  1. 01StrategyTreatments, lengths, prices and booking rules, mapped before design.
  2. 02UI/UXA calm, warm interface, with Book always within reach.
  3. 03DevelopmentThe website, the booking flow and the CRM, built as one product.
  4. 04TestingBooking tested in all eight languages and on every screen size.
  5. 05LaunchDeployed with a page for every treatment, in eight languages.
  6. 06GrowthOngoingSEO, GEO, ads and social media to bring in more bookings.

Choose the care, the day, the hour.

Booking a hammam should feel as calm as the hammam itself.

So the booking takes three steps, and the team confirms the rest.

MISK HOUSE home page on desktop with Book a time and All treatments
MISK HOUSE home page on a smartphone
Home: the hammam's atmosphere first, then a booking one tap away.

What we built

Booking

Online booking

Three steps.

Add a treatment, choose the length and the number of people, and send the request.

Treatments

Care pages

One page per treatment.

Seven massages and three hammams, each with its own page, price, length and Book button.

Back office

CRM

Every request in one place.

Booking requests land in one CRM, so the team can confirm the time and prepare the room.

Reach

Languages

Eight languages.

English, French, German, Polish, Dutch, Spanish, Italian and Arabic, with Book and Call buttons on phones.

Visibility

SEO & GEO

Found, then quoted.

Structured data for the spa and its services, FAQ answers and a summary written for AI assistants. Ongoing.

Growth

Ads & social

More guests, every week.

Ads and social media that bring guests to the booking page. Ongoing.

The booking path

  • All treatments with prices and lengths, filtered by hammam and massage
    1 · Browse the treatments
  • A hammam page with its length, number of people, price and Book button
    2 · Open a treatment
  • The couples rituals page
    3 · Book for two
The booking page on desktop: choose the care, the length and the number of people
A hammam page on a smartphone with length, number of people, price and Book
Booking in three steps, and a booking bar on every treatment page.

Status

The website, booking and CRM are live in eight languages. SEO, GEO, ads and social media are the work we are doing now.

Booking
What we built: Online booking in three steps
Where it stands: Live, in eight languages
Back office
What we built: A CRM for every booking request
Where it stands: Live
Treatments
What we built: A page for each of ten treatments
Where it stands: Live
SEO & GEO
What we built: Structured data, FAQ and AI summary
Where it stands: Ongoing
Ads & social
What we built: Campaigns and social media
Where it stands: Ongoing

In numbers

languages
8
treatments bookable online
10
pages across all languages
168

As of: miskhouse.com, October 2026.

Credits

Client
MISK HOUSE
Services
Strategy, UI/UX, website development, booking system, CRM, testing, deployment, SEO, GEO, ads, social media
Team
ITA GROUPE

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