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ITA GROUPE · Integrated digital partner

From idea to launch

BATIPLUS GROUPE

A smarter construction marketplace, taken from a first idea to a launched and findable platform.

  • Strategy
  • Concept
  • Visual identity
  • UI/UX
  • Software development
  • Testing
  • Deployment
  • SEO
  • GEO
  • Social media

Starting point

BATIPLUS GROUPE began as an idea: one place where property owners and construction companies find each other.

There was no brand yet, no product and no audience. Everything had to be made, from the first sketch to launch day.

The challenge

A marketplace only works when both sides trust it. Owners need to know a company is real; companies need to know a project is serious.

So the brand, the experience and the software all had to earn that trust, and the platform had to be findable from day one.

Client
BATIPLUS GROUPE
Industry
Construction marketplace
Scope
From idea to launch
Languages
French, English

Visual identity

Your projects take shape.

  1. The brand guide we created for BATIPLUS GROUPE: a logo, a palette inspired by Moroccan materials, two typefaces and a graphic language carried from the platform to print and social media.

    • Night blue#192C3B
    • Terracotta#B9563B
    • Ivory#F5F1E9
    • Mineral blue#C7D8DF
    • Cormorant GaramondEditorial titles
    • ManropeText and interfaces
  2. BATIPLUS GROUPE brand guide – Cover: the BATIPLUS GROUPE logo and the line “Your projects take shape.”
    01Cover
  3. BATIPLUS GROUPE brand guide – Our identity: the project at the heart of the meeting between owners and professionals
    02Our identity
  4. BATIPLUS GROUPE brand guide – The logo with its main, inverse and monochrome versions
    03The logo
  5. BATIPLUS GROUPE brand guide – The palette: night blue, terracotta, ivory and mineral blue
    04The colours
  6. BATIPLUS GROUPE brand guide – Typography: Cormorant Garamond for editorial titles, Manrope for text and interfaces
    05Typography
  7. BATIPLUS GROUPE brand guide – Graphic language: the plus sign, frames, lines and pictograms, applied to campaigns
    06Graphic language
  8. BATIPLUS GROUPE brand guide – Photography and materials: places, gestures and meetings
    07Photography and materials
  9. BATIPLUS GROUPE brand guide – Stationery: business cards, letterhead and folder
    08Stationery and cards
  10. BATIPLUS GROUPE brand guide – A social grid inspired by stories: terracotta on the sides, blue in the centre
    09Story grid
  11. BATIPLUS GROUPE brand guide – Social post format with the brand's visual codes
    10Post format
  12. BATIPLUS GROUPE brand guide – Stories and highlight covers
    11Stories and covers
  13. BATIPLUS GROUPE brand guide – The brand applied to signage, a tote bag and print
    12A brand that takes its place

From idea to launch

What happened.

  1. 01IdeaA marketplace where property owners and construction companies find each other.
  2. 02StrategyWho it serves, how both sides win, and what to launch first.
  3. 03IdentityA visual identity built to feel solid, clear and trustworthy.
  4. 04UI/UXTwo clear paths: publish a project, or find projects to work on.
  5. 05Build and testThe marketplace software, built and tested end to end.
  6. 06LaunchDeployed, then made findable with SEO, GEO and social media.

A marketplace only works when both sides trust it.

Owners need to know a company is real. Companies need to know a project is serious.

So trust was designed into every step.

What we did

Concept

Strategy

From idea to plan.

We shaped the idea into a product plan: who it serves, how both sides benefit and what launches first.

Brand

Identity

Built for trust.

A visual identity that feels solid and professional, on the platform and on social media.

Experience

UI/UX

Two clear paths.

One path for owners publishing a project, one for companies looking for work, in both languages.

Platform

Software

Built from scratch.

Project publishing, company discovery, proposals, invitations, verification and project management in one platform.

Quality

Launch

Tested, then live.

Tested end to end before launch, then deployed to production.

Visibility

Growth

Findable from day one.

SEO and GEO so search engines and AI assistants understand the platform, plus social media to reach both sides.

BATIPLUS GROUPE home page on desktop: start a project or look for projects, with company search
BATIPLUS GROUPE home page on a smartphone
Home: start a project, or look for projects – two paths from the first screen.
BATIPLUS GROUPE company directory on desktop, with verification, region and service filters
BATIPLUS GROUPE company search on a smartphone
Company directory: search, filter by verification, region and service, then compare profiles.

Result

An idea is now a live marketplace: owners publish a project and find a verified construction company in one place.

Product
Before: An idea
After: A live marketplace for owners and construction companies
Brand
Before: No brand yet
After: A complete visual identity, on the platform and social media
Trust
Before: —
After: Verified companies, proposals and invitations built in
Languages
Before: —
After: Available in French and English
Visibility
Before: Not findable
After: SEO and GEO in place from launch

In numbers

disciplines, from strategy to social media
10
languages, fully built out
2
team, from the first idea to launch
1

As of: batiplusmaroc.com, October 2026.

Credits

Client
BATIPLUS GROUPE
Services
Strategy, concept, visual identity, UI/UX, software development, testing, deployment, SEO, GEO, social media
Team
ITA GROUPE
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