Services
Service pages
One page per job.
Eleven service pages across cooling, heating and system upgrades, from heat pumps and mini splits to oil and gas systems.
Website × Local SEO
UNITY HVAC
A heating and cooling website, improved and structured for local search, so homeowners in every town it serves find the right service and call.
Starting point
UNITY HVAC is an owner-run heating and cooling company: one owner, one van, sixteen towns.
We worked on its WordPress website, its content and its local search.
The challenge
Homeowners search for a specific problem in a specific place: no heat tonight, an AC tune-up, a new heat pump, near home.
Each of those searches needed a page that answers it, with the phone number one tap away.
- Client
- UNITY HVAC
- Industry
- Heating and cooling (HVAC)
- Scope
- WordPress development, local SEO, technical SEO, content strategy
- Coverage
- Sixteen towns
From website to local search
What happened.
- 01WebsiteWordPress improvements: service menus, clear navigation and Call on every screen.
- 02ContentA page for every service and fuel type, written around real jobs.
- 03Local SEOA page for each of the sixteen towns, linked from one service-areas hub.
- 04Technical SEOStructured data for the business, its services and FAQs, and clean sitemaps.
- 05ToolsTwo estimators: heating oil savings, and AC or heat pump upgrades.
The right service, in the right town, one call away.
Nobody searches for heating and cooling in general. They search for their problem, near home.
So every service and every town has its own page, and every page has the phone number.
What we did
Local
Town pages
Sixteen towns.
A page for each town the company serves, linked from a service-areas hub with a map and driving radius.
Urgency
Emergency & upkeep
For the night the heat goes out.
A 24-hour emergency page and a maintenance page for tune-ups and cleanings by fuel type.
Tools
Estimators
Answers before the call.
A heating oil savings estimator and an AC and heat pump upgrade estimator.
Technical
Structured data
Read correctly.
Structured data for the HVAC business, its services, opening hours and FAQs.
Conversion
Calls & visits
One tap to call.
A Call button on every screen, and a Book a visit form on the home page.
Local search pages
Sixteen towns 
A service page 
Oil savings estimator
Status
Every service and every town now has its own page, with structured data behind them.
- Website
- What we did: WordPress improvements and Call on every screen
- Where it stands: Live
- Services
- What we did: Eleven service pages
- Where it stands: Live
- Local SEO
- What we did: Sixteen town pages and a service-areas hub
- Where it stands: Live
- Tools
- What we did: Two estimators
- Where it stands: Live
- Technical SEO
- What we did: Structured data and sitemaps
- Where it stands: In place
In numbers
- service pages
- 11
- town pages
- 16
- estimators for homeowners
- 2
As of: unityhvac.com, October 2026.
Credits
- Client
- UNITY HVAC
- Services
- WordPress development, local SEO, technical SEO, content strategy
- Team
- ITA GROUPE
Tell us where your project stands.