Website, from strategy to launch

MISTER FISH

A restaurant website that puts the plates, the full menu and both restaurants one tap away, taken from strategy to launch.

  • Strategy
  • UI/UX
  • Website development
  • Digital menu
  • Two languages
  • Testing
  • Deployment

Starting point

MISTER FISH serves fresh fish and seafood in two restaurants: the first opened in 2021, the second in 2025.

We took the website from strategy and UI/UX to development, testing and launch.

The challenge

Guests decide quickly, and mostly on a phone: what is on the menu, what it costs, where the restaurant is and when it is open.

The site had to answer all of that in a few seconds, in French and English, and look as fresh as the plates.

Client
MISTER FISH
Industry
Restaurant
Scope
Strategy, UI/UX, development, testing, launch
Languages
French, English

From strategy to launch

What happened.

  1. 01StrategyWhat guests look for first: the food, the menu and the way to each restaurant.
  2. 02UI/UXBold type, real photography and a menu that reads as easily on a phone.
  3. 03DevelopmentThe website, the digital menu and a page for each restaurant, in two languages.
  4. 04TestingEvery page checked in both languages and on every screen size.
  5. 05LaunchDeployed and live, with the full menu online.

Fresh fish, a full menu, a table waiting.

Before they come in, guests want to see the plates, the prices and the way there.

So the site shows all three, in two languages.

What we built

Menu

Digital menu

The whole menu, online.

Fifteen categories with prices, from starters and the catch of the day to desserts and drinks, and a menu to download.

Places

Restaurants

One page each.

Each restaurant has its own page with address, opening hours, phone and directions.

Brand

Story

The people behind the plates.

The founder's story and the restaurant's standards, told with real photography of the place and the team.

Reach

Languages

French and English.

Every page in both languages, for local guests and visitors alike.

Contact

One tap

Call, write or follow.

Phone, email, Instagram and Facebook, always in reach from the header and footer.

Design

UI/UX

Made for phones.

Large type, rounded photo frames and simple navigation that work as well on a phone as on a desktop.

MISTER FISH home page on desktop with the dining room photo
MISTER FISH home page on a smartphone
Home: the restaurant itself is the first thing guests see.
The MISTER FISH menu page on desktop
The menu on a smartphone, with category tabs and dishes with prices
The menu: fifteen categories, every dish with its price, easy to browse with one thumb.

More of the site

  • The Our Story page with the restaurant at night
    Our story
  • A restaurant page with its photo and name
    A page for each restaurant
  • Both restaurants side by side on the home page
    Both restaurants

Status

The website is live in French and English, with the full menu and both restaurants.

Website
What we built: Home, story, menu and contact pages
Where it stands: Live, in two languages
Menu
What we built: Fifteen categories with prices
Where it stands: Live, with a menu to download
Restaurants
What we built: A page for each restaurant
Where it stands: Live
Contact
What we built: Phone, email and social links
Where it stands: Live on every page

In numbers

languages
2
restaurants, each with its own page
2
menu categories online
15

As of: misterfish.ma, October 2026.

Credits

Client
MISTER FISH
Services
Strategy, UI/UX, website development, testing, deployment
Team
ITA GROUPE

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