SaaS product, from strategy to beta

DAD OF SEO

An AI content platform for SEO: plan a topic, generate the article and its images, and publish in one click. Built from strategy to its beta launch.

  • Strategy
  • UI/UX
  • SaaS development
  • AI integration
  • CMS integrations
  • Testing
  • Beta launch

Starting point

Publishing one SEO article usually means jumping between five tools: research, writing, images, optimization and the CMS.

DAD OF SEO set out to put them in one place. We took the product from strategy and UI/UX to development, testing and launch.

The challenge

AI content is easy to make and hard to trust. Drafts had to arrive structured, on brand and ready to rank.

And a person had to stay in control, from the brief to the moment a post goes live.

Client
DAD OF SEO
Industry
SEO software (SaaS)
Scope
Strategy, UI/UX, development, testing, launch
Status
Live in beta, in development

From strategy to beta

What happened.

  1. 01StrategyOne path from brief to live post, instead of five tools.
  2. 02UI/UXThree clear steps: article, images, publish, with the person in control.
  3. 03DevelopmentThe marketing site and the app: AI writing, images, publishing and accounts.
  4. 04TestingGeneration, publishing and sign-in tested end to end.
  5. 05Beta launchOngoingLive in beta, with the product still growing.

Plan it. Write it. Publish it.

Content teams lose hours moving a single article from one tool to the next.

So the whole path, from brief to live post, sits in one workspace.

What we built

Step 01

Articles

Drafts built to rank.

A keyword and intent brief, an outline, the full draft, on-page optimization and internal link suggestions, ready to edit.

Step 02

Images

Visuals from the same brief.

Hero and section images, brand-consistent styling, alt text, file names and social crops.

Step 03

Publishing

Live in one click.

Meta title, description, schema and slug handled, then publish now or schedule.

Reach

Integrations

Where the blog lives.

Publishing to other platforms, including WordPress, Shopify, Wix and Zapier.

Insight

SEO & social

Beyond the article.

SEO insights, content from feeds, and social posts generated from each published article.

Product

Accounts & credits

Pay as you publish.

Secure sign-in and three credit plans, so teams buy only what they publish.

DAD OF SEO home page on desktop with the free trial sign-up
DAD OF SEO home page on a smartphone
Home: the promise and the free trial on the first screen.
The DAD OF SEO about page on desktop
A DAD OF SEO blog article on a smartphone
About and blog pages that explain the product in its own voice.

The product story

  • The all-in-one toolkit section with publishing integrations
    The toolkit
  • How DAD OF SEO works, from idea to article
    How it works
  • Credit plans: Standard, Premium and Enterprise
    Credit plans

Status

DAD OF SEO is live in beta. The product is still in development.

Writing
What we built: Briefs, outlines and full SEO drafts
Where it stands: Live in beta
Images
What we built: Visuals and social crops from the brief
Where it stands: Live in beta
Publishing
What we built: One-click publishing and integrations
Where it stands: Live in beta
Product
What we built: Accounts and credit plans
Where it stands: In development

Credits

Client
DAD OF SEO
Services
Strategy, UI/UX, SaaS development, AI integration, testing, beta launch
Team
ITA GROUPE

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