SaaS product, from strategy to launch

CREASCALE

An AI video platform where brands turn a photo or a product link into marketing videos, built from strategy to launch.

  • Strategy
  • UI/UX
  • SaaS development
  • AI integration
  • Subscriptions
  • Testing
  • Deployment

Starting point

Brands need a steady stream of video for Instagram, TikTok and Meta, and shoots are slow to plan and costly to repeat.

CreaScale set out to make that production fast with AI. We took the product from strategy and UI/UX to development, testing and launch.

The challenge

AI video tools often feel technical. CreaScale had to feel simple: upload an image, paste a link, get a video.

Underneath, it still had to offer avatars, product shots, editing, approvals and plans for every size of team.

Client
CreaScale
Industry
AI video (SaaS)
Scope
Strategy, UI/UX, development, testing, launch
Product
AI avatars and marketing video

From strategy to launch

What happened.

  1. 01StrategyOne promise: from a single image or link to a video a brand can post.
  2. 02UI/UXA single prompt on the first screen, with the tools one step below.
  3. 03DevelopmentThe platform, its AI tools, accounts, plans and checkout.
  4. 04TestingUploads, generation, edits and payments tested end to end.
  5. 05LaunchDeployed and live, with plans for solo creators up to large teams.

Upload a photo. Paste a link. Get a video.

Marketing teams do not want to learn another tool. They want the video.

So the first screen is a single prompt.

What we built

Start

Prompt

One box to begin.

Upload a product image or a reference video and describe the idea, right on the first screen.

Avatars

AI avatars

A face for the brand.

Turn a photo into an avatar, design one from scratch, or use a product avatar that presents any product.

Video

AI video

From a link to a clip.

Marketing videos from a product URL, product shots in any setting, and character swap in photos and videos.

Teams

Review

Approvals in one flow.

Review renders, leave timestamped comments and approve scenes from anywhere.

Business

Plans

From free to business.

Four plans, by subscription or credits, with sign-up and checkout built in.

Content

Blog & FAQ

Answers before sign-up.

A blog and an FAQ marked up with structured data, with the site open to AI crawlers.

CreaScale home page on desktop with the video prompt
CreaScale home page on a smartphone with the upload buttons
Home: one prompt to start, on every screen.
CreaScale pricing: Free, Pro, Team and Business plans
The CreaScale about page on a smartphone
Four plans, by subscription or credits, and the story behind the product.

The product

  • AI avatar options: photo to avatar, product avatar and custom avatar
    AI avatars
  • Three steps from a product link to an exported video
    Product link to video
  • The CreaScale blog
    Blog

Status

CreaScale is live, with its AI tools, plans and checkout.

Platform
What we built: Prompt, accounts and dashboard
Where it stands: Live
AI tools
What we built: Avatars, product video and character swap
Where it stands: Live
Plans
What we built: Four plans with checkout
Where it stands: Live
Content
What we built: Blog and FAQ with structured data
Where it stands: Live

In numbers

ways to create an avatar
3
AI video tools
3
plans, from free to business
4

As of: creascale.com, October 2026.

Credits

Client
CreaScale
Services
Strategy, UI/UX, SaaS development, AI integration, testing, deployment
Team
ITA GROUPE

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