When AI answers, are you part of it?
More and more people ask AI assistants directly. Whether your business shows up in the answer depends on how clearly those systems can understand it.
Search is changing.
Classic search gives a list of results. Generative search gives an answer, and names a few sources or providers along the way.
GEO means Generative Engine Optimization.
GEO covers everything that makes your business understandable, classifiable and quotable for AI systems.
No one can guarantee a mention. Anyone who promises one is promising too much.
People see a website. Systems see information.
AI systems piece your business together from many small pieces of information, on your website and beyond it. The clearer the connections, the more confidently they can place you.
Clarity
Clarity beats marketing speak.
- Identity
- Who is the business?
- Offer
- What does it offer?
- Audience
- Who is it for?
- Location
- Where does it work?
- Expertise
- What expertise is behind it?
- Evidence
- What proves it?
- Signals
- What do outside sources confirm?
Possible work
What we can actually do.
Which of it makes sense comes out of the analysis, not out of a package.
- Entity and brand clarity
- Content structure
- Questions and intents
- Technical clarity
- Structured data
- Expertise and evidence
- External signals
- Monitoring
Does GEO replace SEO?
No. They work together: many of the signals AI systems rely on come from good SEO work.
SEOYou can’t prompt your way into AI answers.
There’s no trick and no single file that puts your business into AI answers, not even llms.txt.
Visibility comes from clear information, real expertise and outside signals that confirm what you say.
How we work
From bottleneck to result.
Analyze
We find where visibility is lost: technology, content, authority or reach.
Prioritize
We start with what moves enquiries soonest, not with the longest list.
Build
We fix, write and structure, then set up the channels that fit.
Optimize
We measure what changed and keep improving where it pays off.
The first step