---
title: "UNITY HVAC Case Study | ITA GROUPE"
description: "A heating and cooling website, improved and structured for local search, so homeowners in every town it serves find the right service and call."
---

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Website × Local SEO

# UNITY HVAC

A heating and cooling website, improved and structured for local search, so homeowners in every town it serves find the right service and call.

* WordPress development
* Local SEO
* Technical SEO
* Content strategy
* Service pages
* Town pages
* Structured data

Starting point

UNITY HVAC is an owner-run heating and cooling company: one owner, one van, sixteen towns.

We worked on its WordPress website, its content and its local search.

The challenge

Homeowners search for a specific problem in a specific place: no heat tonight, an AC tune-up, a new heat pump, near home.

Each of those searches needed a page that answers it, with the phone number one tap away.

Client

UNITY HVAC

Industry

Heating and cooling (HVAC)

Scope

WordPress development, local SEO, technical SEO, content strategy

Coverage

Sixteen towns

From website to local search

## What happened.

1. 01WebsiteWordPress improvements: service menus, clear navigation and Call on every screen.
2. 02ContentA page for every service and fuel type, written around real jobs.
3. 03Local SEOA page for each of the sixteen towns, linked from one service-areas hub.
4. 04Technical SEOStructured data for the business, its services and FAQs, and clean sitemaps.
5. 05ToolsTwo estimators: heating oil savings, and AC or heat pump upgrades.

## The right service, in the right town, one call away. 

Nobody searches for heating and cooling in general. They search for their problem, near home.

**So every service and every town has its own page, and every page has the phone number.**

What we did

## 

Services

### Service pages

One page per job.

Eleven service pages across cooling, heating and system upgrades, from heat pumps and mini splits to oil and gas systems.

Local

### Town pages

Sixteen towns.

A page for each town the company serves, linked from a service-areas hub with a map and driving radius.

Urgency

### Emergency & upkeep

For the night the heat goes out.

A 24-hour emergency page and a maintenance page for tune-ups and cleanings by fuel type.

Tools

### Estimators

Answers before the call.

A heating oil savings estimator and an AC and heat pump upgrade estimator.

Technical

### Structured data

Read correctly.

Structured data for the HVAC business, its services, opening hours and FAQs.

Conversion

### Calls & visits

One tap to call.

A Call button on every screen, and a Book a visit form on the home page.

Home: repair, heating and cooling, with Call and Book a visit first on phones.

The service-areas hub, and an emergency page built for the night the heat goes out.

Local search pages

* Sixteen towns
* A service page
* Oil savings estimator

Status

## 

Every service and every town now has its own page, with structured data behind them.

Website

What we did: WordPress improvements and Call on every screen

Where it stands: Live

Services

What we did: Eleven service pages

Where it stands: Live

Local SEO

What we did: Sixteen town pages and a service-areas hub

Where it stands: Live

Tools

What we did: Two estimators

Where it stands: Live

Technical SEO

What we did: Structured data and sitemaps

Where it stands: In place

In numbers

service pages

11

town pages

16

estimators for homeowners

2

As of: unityhvac.com, October 2026.

Credits

Client

UNITY HVAC

Services

WordPress development, local SEO, technical SEO, content strategy

Team

ITA GROUPE

Live

[unityhvac.com (opens in a new tab)](https://unityhvac.com/)

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