--- title: "SOS SANTÉ Case Study | ITA GROUPE" description: "A medical equipment and home-care platform with its own CRM, built from strategy to launch and now growing through search, AI assistants, ads and social media." --- 1. [Home](/) 2. [Work](/work) 3. SOS SANTÉ Platform × CRM × Growth # SOS SANTÉ A medical equipment and home-care platform with its own CRM, built from strategy to launch and now growing through search, AI assistants, ads and social media. * Strategy * UI/UX * Platform development * CRM * Product catalog * Testing * Deployment * SEO * GEO * Ads * Social media Starting point SOS SANTÉ sells and rents medical equipment and coordinates home care with partner professionals: nurses, physiotherapists, doctors, carers and ambulances. We took the whole project: strategy, UI/UX, the platform and its CRM, testing and launch. Today we run its growth. The challenge People often arrive worried, for a parent at home or a patient leaving hospital. They need the right equipment or care quickly, and a person to talk to. Hundreds of pages for products, services and cities had to stay simple to use, and every request had to reach the team. Client SOS SANTÉ Industry Medical equipment and home care Scope Strategy to launch, CRM, then SEO, GEO, ads and social media Coverage Five cities From strategy to growth ## What happened. 1. 01StrategySale, rental and home care mapped as three paths that end in one request. 2. 02UI/UXCalm, clear screens, with a quote and WhatsApp always one tap away. 3. 03DevelopmentThe platform, the product catalog and the CRM, built as one product. 4. 04TestingEvery path from product to request tested end to end, on every screen size. 5. 05LaunchDeployed with product, service and city pages, and guides for families. 6. 06GrowthOngoingSEO, GEO, ads and social media to bring in more requests. ## The right equipment, the right care, one message away. Families do not want to browse for long. They want to know what they need, what it costs and how soon it can be at home. **So every page leads to a quote, a call or WhatsApp.** Home: help and the catalog first, with an app-like navigation bar on phones. What we built ## Catalog ### Equipment Buy or rent. 76 products in five categories, from respiratory and mobility to comfort, diagnosis and instruments, each with its own page. Services ### Home care Care at home, coordinated. Physiotherapy, nursing, doctor visits, carers and ambulance transport, coordinated with partner professionals. Back office ### CRM Every request in one place. Quotes and care requests land in one CRM, so the team can answer, follow up and plan each delivery. Reach ### City pages Five cities. Pages for sale, rental and home care in each city the company serves. Content ### Guides Answers for families. 29 guides on choosing, renting and living with medical equipment at home. Growth ### SEO, GEO, ads & social Found, quoted, chosen. Structured data, FAQ answers and a summary written for AI assistants, plus ads and social media. Ongoing. From need to quote * 1 · Pick a category * 2 · See the product * 3 · Ask for a quote Rental and product pages, each ending in a quote or a WhatsApp message. Status ## The platform and its CRM are live. SEO, GEO, ads and social media are the work we are doing now. Platform What we built: Catalog, home-care services and city pages Where it stands: Live Back office What we built: A CRM for every quote and care request Where it stands: Live Content What we built: Guides for families Where it stands: Live, growing SEO & GEO What we built: Structured data, FAQ and AI summary Where it stands: Ongoing Ads & social What we built: Campaigns and social media Where it stands: Ongoing In numbers products to buy or rent 76 home-care services 5 cities with their own pages 5 guides for families 29 As of: sossante.ma, October 2026. Credits Client SOS SANTÉ Services Strategy, UI/UX, platform development, CRM, testing, deployment, SEO, GEO, ads, social media Team ITA GROUPE Live [sossante.ma (opens in a new tab)](https://www.sossante.ma/) [Next projectDAD OF SEO](/work/dad-of-seo) ## Tell us where your project stands. [Start a project](/potential-check) [All work](/work)