---
title: "MISTER FISH Case Study | ITA GROUPE"
description: "A restaurant website that puts the plates, the full menu and both restaurants one tap away, taken from strategy to launch."
---

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3. MISTER FISH

Website, from strategy to launch

# MISTER FISH

A restaurant website that puts the plates, the full menu and both restaurants one tap away, taken from strategy to launch.

* Strategy
* UI/UX
* Website development
* Digital menu
* Two languages
* Testing
* Deployment

Starting point

MISTER FISH serves fresh fish and seafood in two restaurants: the first opened in 2021, the second in 2025.

We took the website from strategy and UI/UX to development, testing and launch.

The challenge

Guests decide quickly, and mostly on a phone: what is on the menu, what it costs, where the restaurant is and when it is open.

The site had to answer all of that in a few seconds, in French and English, and look as fresh as the plates.

Client

MISTER FISH

Industry

Restaurant

Scope

Strategy, UI/UX, development, testing, launch

Languages

French, English

From strategy to launch

## What happened.

1. 01StrategyWhat guests look for first: the food, the menu and the way to each restaurant.
2. 02UI/UXBold type, real photography and a menu that reads as easily on a phone.
3. 03DevelopmentThe website, the digital menu and a page for each restaurant, in two languages.
4. 04TestingEvery page checked in both languages and on every screen size.
5. 05LaunchDeployed and live, with the full menu online.

## Fresh fish, a full menu, a table waiting. 

Before they come in, guests want to see the plates, the prices and the way there.

**So the site shows all three, in two languages.**

What we built

## 

Menu

### Digital menu

The whole menu, online.

Fifteen categories with prices, from starters and the catch of the day to desserts and drinks, and a menu to download.

Places

### Restaurants

One page each.

Each restaurant has its own page with address, opening hours, phone and directions.

Brand

### Story

The people behind the plates.

The founder's story and the restaurant's standards, told with real photography of the place and the team.

Reach

### Languages

French and English.

Every page in both languages, for local guests and visitors alike.

Contact

### One tap

Call, write or follow.

Phone, email, Instagram and Facebook, always in reach from the header and footer.

Design

### UI/UX

Made for phones.

Large type, rounded photo frames and simple navigation that work as well on a phone as on a desktop.

Home: the restaurant itself is the first thing guests see.

The menu: fifteen categories, every dish with its price, easy to browse with one thumb.

More of the site

* Our story
* A page for each restaurant
* Both restaurants

Status

## 

The website is live in French and English, with the full menu and both restaurants.

Website

What we built: Home, story, menu and contact pages

Where it stands: Live, in two languages

Menu

What we built: Fifteen categories with prices

Where it stands: Live, with a menu to download

Restaurants

What we built: A page for each restaurant

Where it stands: Live

Contact

What we built: Phone, email and social links

Where it stands: Live on every page

In numbers

languages

2

restaurants, each with its own page

2

menu categories online

15

As of: misterfish.ma, October 2026.

Credits

Client

MISTER FISH

Services

Strategy, UI/UX, website development, testing, deployment

Team

ITA GROUPE

Live

[misterfish.ma (opens in a new tab)](https://www.misterfish.ma/)

[Next projectSOS SANTÉ](/work/sos-sante)

## 

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