--- title: "MISK HOUSE Case Study | ITA GROUPE" description: "A hammam and spa website with online booking and its own CRM, built from strategy to launch and now growing through search, AI assistants, ads and social media." --- 1. [Home](/) 2. [Work](/work) 3. MISK HOUSE Website × CRM × Growth # MISK HOUSE A hammam and spa website with online booking and its own CRM, built from strategy to launch and now growing through search, AI assistants, ads and social media. * Strategy * UI/UX * Website development * Booking system * CRM * Eight languages * Testing * Deployment * SEO * GEO * Ads * Social media Starting point MISK HOUSE is a hammam and wellness house: black soap, ghassoul, argan, massage and care. We took the whole project, from strategy and UI/UX to the booking system, the CRM, testing and launch. Today we run its growth. The challenge Guests come from many countries and plan on a phone. They want to see the treatments, the price and the length, in their language, and book without a call. Every request then had to reach the team, so the room is ready when guests arrive. Client MISK HOUSE Industry Hammam and spa Scope Strategy to launch, CRM, then SEO, GEO, ads and social media Languages English, French, German, Polish, Dutch, Spanish, Italian, Arabic From strategy to growth ## What happened. 1. 01StrategyTreatments, lengths, prices and booking rules, mapped before design. 2. 02UI/UXA calm, warm interface, with Book always within reach. 3. 03DevelopmentThe website, the booking flow and the CRM, built as one product. 4. 04TestingBooking tested in all eight languages and on every screen size. 5. 05LaunchDeployed with a page for every treatment, in eight languages. 6. 06GrowthOngoingSEO, GEO, ads and social media to bring in more bookings. ## Choose the care, the day, the hour. Booking a hammam should feel as calm as the hammam itself. **So the booking takes three steps, and the team confirms the rest.** Home: the hammam's atmosphere first, then a booking one tap away. What we built ## Booking ### Online booking Three steps. Add a treatment, choose the length and the number of people, and send the request. Treatments ### Care pages One page per treatment. Seven massages and three hammams, each with its own page, price, length and Book button. Back office ### CRM Every request in one place. Booking requests land in one CRM, so the team can confirm the time and prepare the room. Reach ### Languages Eight languages. English, French, German, Polish, Dutch, Spanish, Italian and Arabic, with Book and Call buttons on phones. Visibility ### SEO & GEO Found, then quoted. Structured data for the spa and its services, FAQ answers and a summary written for AI assistants. Ongoing. Growth ### Ads & social More guests, every week. Ads and social media that bring guests to the booking page. Ongoing. The booking path * 1 · Browse the treatments * 2 · Open a treatment * 3 · Book for two Booking in three steps, and a booking bar on every treatment page. Status ## The website, booking and CRM are live in eight languages. SEO, GEO, ads and social media are the work we are doing now. Booking What we built: Online booking in three steps Where it stands: Live, in eight languages Back office What we built: A CRM for every booking request Where it stands: Live Treatments What we built: A page for each of ten treatments Where it stands: Live SEO & GEO What we built: Structured data, FAQ and AI summary Where it stands: Ongoing Ads & social What we built: Campaigns and social media Where it stands: Ongoing In numbers languages 8 treatments bookable online 10 pages across all languages 168 As of: miskhouse.com, October 2026. Credits Client MISK HOUSE Services Strategy, UI/UX, website development, booking system, CRM, testing, deployment, SEO, GEO, ads, social media Team ITA GROUPE Live [miskhouse.com (opens in a new tab)](https://www.miskhouse.com/) [Next projectFITNESS APP](/work/fitness-app) ## Tell us where your project stands. [Start a project](/potential-check) [All work](/work)