---
title: "DAD OF SEO Case Study | ITA GROUPE"
description: "An AI content platform for SEO: plan a topic, generate the article and its images, and publish in one click. Built from strategy to its beta launch."
---

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3. DAD OF SEO

SaaS product, from strategy to beta

# DAD OF SEO

An AI content platform for SEO: plan a topic, generate the article and its images, and publish in one click. Built from strategy to its beta launch.

* Strategy
* UI/UX
* SaaS development
* AI integration
* CMS integrations
* Testing
* Beta launch

Starting point

Publishing one SEO article usually means jumping between five tools: research, writing, images, optimization and the CMS.

DAD OF SEO set out to put them in one place. We took the product from strategy and UI/UX to development, testing and launch.

The challenge

AI content is easy to make and hard to trust. Drafts had to arrive structured, on brand and ready to rank.

And a person had to stay in control, from the brief to the moment a post goes live.

Client

DAD OF SEO

Industry

SEO software (SaaS)

Scope

Strategy, UI/UX, development, testing, launch

Status

Live in beta, in development

From strategy to beta

## What happened.

1. 01StrategyOne path from brief to live post, instead of five tools.
2. 02UI/UXThree clear steps: article, images, publish, with the person in control.
3. 03DevelopmentThe marketing site and the app: AI writing, images, publishing and accounts.
4. 04TestingGeneration, publishing and sign-in tested end to end.
5. 05Beta launchOngoingLive in beta, with the product still growing.

## Plan it. Write it. Publish it. 

Content teams lose hours moving a single article from one tool to the next.

**So the whole path, from brief to live post, sits in one workspace.**

What we built

## 

Step 01

### Articles

Drafts built to rank.

A keyword and intent brief, an outline, the full draft, on-page optimization and internal link suggestions, ready to edit.

Step 02

### Images

Visuals from the same brief.

Hero and section images, brand-consistent styling, alt text, file names and social crops.

Step 03

### Publishing

Live in one click.

Meta title, description, schema and slug handled, then publish now or schedule.

Reach

### Integrations

Where the blog lives.

Publishing to other platforms, including WordPress, Shopify, Wix and Zapier.

Insight

### SEO & social

Beyond the article.

SEO insights, content from feeds, and social posts generated from each published article.

Product

### Accounts & credits

Pay as you publish.

Secure sign-in and three credit plans, so teams buy only what they publish.

Home: the promise and the free trial on the first screen.

About and blog pages that explain the product in its own voice.

The product story

* The toolkit
* How it works
* Credit plans

Status

## 

DAD OF SEO is live in beta. The product is still in development.

Writing

What we built: Briefs, outlines and full SEO drafts

Where it stands: Live in beta

Images

What we built: Visuals and social crops from the brief

Where it stands: Live in beta

Publishing

What we built: One-click publishing and integrations

Where it stands: Live in beta

Product

What we built: Accounts and credit plans

Where it stands: In development

Credits

Client

DAD OF SEO

Services

Strategy, UI/UX, SaaS development, AI integration, testing, beta launch

Team

ITA GROUPE

Live

[dadofseo.com (opens in a new tab)](https://dadofseo.com/)

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## 

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