---
title: "BATIPLUS GROUPE Case Study | ITA GROUPE"
description: "A smarter construction marketplace, taken from a first idea to a launched and findable platform."
---

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From idea to launch

# BATIPLUS GROUPE

A smarter construction marketplace, taken from a first idea to a launched and findable platform.

* Strategy
* Concept
* Visual identity
* UI/UX
* Software development
* Testing
* Deployment
* SEO
* GEO
* Social media

Starting point

BATIPLUS GROUPE began as an idea: one place where property owners and construction companies find each other.

There was no brand yet, no product and no audience. Everything had to be made, from the first sketch to launch day.

The challenge

A marketplace only works when both sides trust it. Owners need to know a company is real; companies need to know a project is serious.

So the brand, the experience and the software all had to earn that trust, and the platform had to be findable from day one.

Client

BATIPLUS GROUPE

Industry

Construction marketplace

Scope

From idea to launch

Languages

French, English

Visual identity

## Your projects take shape.

1. The brand guide we created for BATIPLUS GROUPE: a logo, a palette inspired by Moroccan materials, two typefaces and a graphic language carried from the platform to print and social media.

  * Night blue#192C3B
  * Terracotta#B9563B
  * Ivory#F5F1E9
  * Mineral blue#C7D8DF
  * Cormorant GaramondEditorial titles
  * ManropeText and interfaces
2. 01Cover
3. 02Our identity
4. 03The logo
5. 04The colours
6. 05Typography
7. 06Graphic language
8. 07Photography and materials
9. 08Stationery and cards
10. 09Story grid
11. 10Post format
12. 11Stories and covers
13. 12A brand that takes its place

From idea to launch

## What happened.

1. 01IdeaA marketplace where property owners and construction companies find each other.
2. 02StrategyWho it serves, how both sides win, and what to launch first.
3. 03IdentityA visual identity built to feel solid, clear and trustworthy.
4. 04UI/UXTwo clear paths: publish a project, or find projects to work on.
5. 05Build and testThe marketplace software, built and tested end to end.
6. 06LaunchDeployed, then made findable with SEO, GEO and social media.

## A marketplace only works when both sides trust it. 

Owners need to know a company is real. Companies need to know a project is serious.

**So trust was designed into every step.**

What we did

## 

Concept

### Strategy

From idea to plan.

We shaped the idea into a product plan: who it serves, how both sides benefit and what launches first.

Brand

### Identity

Built for trust.

A visual identity that feels solid and professional, on the platform and on social media.

Experience

### UI/UX

Two clear paths.

One path for owners publishing a project, one for companies looking for work, in both languages.

Platform

### Software

Built from scratch.

Project publishing, company discovery, proposals, invitations, verification and project management in one platform.

Quality

### Launch

Tested, then live.

Tested end to end before launch, then deployed to production.

Visibility

### Growth

Findable from day one.

SEO and GEO so search engines and AI assistants understand the platform, plus social media to reach both sides.

Home: start a project, or look for projects – two paths from the first screen.

Company directory: search, filter by verification, region and service, then compare profiles.

Result

## 

An idea is now a live marketplace: owners publish a project and find a verified construction company in one place.

Product

Before: An idea

After: A live marketplace for owners and construction companies

Brand

Before: No brand yet

After: A complete visual identity, on the platform and social media

Trust

Before: —

After: Verified companies, proposals and invitations built in

Languages

Before: —

After: Available in French and English

Visibility

Before: Not findable

After: SEO and GEO in place from launch

In numbers

disciplines, from strategy to social media

10

languages, fully built out

2

team, from the first idea to launch

1

As of: batiplusmaroc.com, October 2026.

Credits

Client

BATIPLUS GROUPE

Services

Strategy, concept, visual identity, UI/UX, software development, testing, deployment, SEO, GEO, social media

Team

ITA GROUPE

Live

[batiplusmaroc.com (opens in a new tab)](https://www.batiplusmaroc.com/en/)

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## 

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