--- title: "AMSEEL CARS Case Study | ITA GROUPE" description: "A car rental website with its own booking system and CRM, built from requirements to launch, and now growing through search engines and AI assistants." --- 1. [Home](/) 2. [Work](/work) 3. AMSEEL CARS Software development × SEO & GEO # AMSEEL CARS A car rental website with its own booking system and CRM, built from requirements to launch, and now growing through search engines and AI assistants. * UI/UX * Website development * Booking system * CRM * Testing * Deployment * Five languages * Technical SEO * Local SEO * GEO Starting point AMSEEL CARS already had its brand and its fleet. What it needed was software: a place where travellers find the right car and book it, and one back office for every booking. We took the full development cycle, from requirements and UI/UX to build, testing and launch. The challenge Customers arrive from the airport, the city and the coast, in several languages and mostly on a phone. They want a price, a car and a date, fast. So the booking had to start on the first screen, and the site had to be found by search engines and AI assistants in the first place. Client AMSEEL CARS Industry Car rental Scope Software development, then SEO and GEO Languages French, English, Spanish, German, Polish From requirements to growth ## What happened. 1. 01RequirementsFleet, pickup places, prices and booking rules, mapped before design. 2. 02UI/UXA search-first flow: place and dates on the first screen, a booking bar on phones. 3. 03DevelopmentThe website, the booking system and the CRM, built as one product. 4. 04TestingThe booking flow tested end to end, in every language and on every screen size. 5. 05LaunchDeployed, with car pages, brand pages and landing pages for each pickup place. 6. 06SEO & GEOOngoingTechnical, local and generative-engine optimization to grow organic bookings. ## The right car, the right dates, booked in minutes. Whether they land at the airport or stay in the city, customers start from the same three questions: which car, when and where. **So every page leads straight to the booking form.** Home: the booking search is the first thing customers see, on every screen. What we built ## Booking ### Search Place and dates first. Pickup place, dates and times on the first screen, with return to the same or another location. Fleet ### Car pages One page per car. Every car with its own page, photos, specs and price per day, plus filters by category and brand and prices in euros or dollars. Back office ### CRM Every booking in one place. Booking requests land in one CRM, so the team can confirm, follow up and plan each handover. Conversion ### Extras A reason to book now. A spin-the-wheel offer unlocks a free extra, and a WhatsApp button sits next to every booking button. Reach ### Languages Five languages. French, English, Spanish, German and Polish, with an app-like booking bar on phones. Visibility ### SEO & GEO Found, then quoted. Landing pages per pickup place, structured data for the business, reviews and FAQ, and answers written for AI assistants. Ongoing. The booking flow * 1 · Choose a car * 2 · Book it on its page * 3 · Win an extra A landing page for each pickup place, in five languages, and a booking bar always within reach on phones. Status ## The booking platform is live in five languages. SEO and GEO are the work we are doing now. Booking What we built: Search, car pages and booking form Where it stands: Live, in five languages Back office What we built: A CRM for every booking request Where it stands: Live Fleet What we built: 25 car pages and 7 brand pages Where it stands: Live, with filters and two currencies Local SEO What we built: Landing pages for each pickup place Where it stands: Live, growing with SEO GEO What we built: Structured data and FAQ answers Where it stands: Ongoing In numbers languages, fully built out 5 car pages, each bookable 25 brand pages 7 landing pages for pickup places 3 As of: amseelcars.com, October 2026. Credits Client AMSEEL CARS Services Requirements, UI/UX, website development, booking system, CRM, testing, deployment, technical SEO, local SEO, GEO Team ITA GROUPE Live [amseelcars.com (opens in a new tab)](https://www.amseelcars.com/en) [Next projectMISTER FISH](/work/mister-fish) ## Tell us where your project stands. [Start a project](/potential-check) [All work](/work)