---
title: "Online Shop Development | ITA GROUPE"
description: "Online shops designed and built by ITA GROUPE. Every visitor who leaves your shop has already cost you money, so we help interest turn into purchases."
---

1. [Services](/services)
2. [Software Development](/services/software-development)
3. Online shops

# Traffic is expensive. A bad shop costs more.

Every visitor who leaves your shop has already cost you money. We make sure interest turns into a purchase more often.

[Start a project](/potential-check)The path to purchase

## Every step can cost a sale.

Between the first click and the purchase sit many small decisions, and at each one a buyer can drop off.

[Start a project](/potential-check)

1. Find
2. Understand
3. Compare
4. Choose
5. Cart
6. Checkout
7. Purchase

Where sales get lost

## Interest. Checkout. Product.

* Interest  
### Interest  
Interest isn’t a decision yet.  
Will it fit? What does it really cost? When will it arrive? Product pages have to answer the questions between interest and purchase.
* Checkout  
### Checkout  
Checkout can’t save a bad decision.  
A smooth checkout is a must, but it’s the end of the path, not the start. Unsure buyers don’t buy, even with the best checkout.
* Product  
### Product  
Not every product fits “Add to cart”.  
Products that need explaining, configuring or customizing often need a configurator, an enquiry or a consultation instead.

Hands-on work

## What we can actually do.

Which of it makes sense comes out of the analysis, not out of a package.

* Shop analysis
* Product pages
* Categories and filters
* Shop search
* Cart and checkout
* Configurators
* Enquiry flows
* Performance
* Shop SEO

## More traffic also amplifies a bad funnel.

Sending more visitors to a shop that doesn’t convince means paying for more bounces.

**Clear the path to purchase first, then buy reach.**

Page ASame number of visitors

Page BSame number of visitors

Illustration, not measured data.

## Not every shop needs a relaunch.

Often the biggest lever is targeted improvements to the shop you already have.

[Quality & Continuity](/services/quality-continuity)

How we work

## From idea to scale.

1. ### Discover  
Goals, users and constraints, turned into a scope and a plan you can check.
2. ### Design  
UI/UX and architecture together, so the experience and the system fit.
3. ### Build  
Short, visible steps you can try as we go, on clean and documented code.
4. ### Test  
Every flow tested end to end, on every screen size and in every language.
5. ### Launch  
Deployed, monitored and handed over with what your team needs.
6. ### Scale  
New features, integrations and performance work as the business grows.

Selected cases

## Projects.

1. [Medical equipment and home care, easier to find.**SOS SANTÉ**Website Development · CRM · SEO & GEO · Ads · Social MediaWebsites & Digital Platforms](/work/sos-sante)
2. [Making car rental easier to discover and book.**AMSEEL CARS**Website Development · Booking System · CRM · Technical SEO · Local SEOWebsites & Digital Platforms](/work/amseel-cars)

[All work](/work)

The first step

## Where is your shop losing its buyers?

* [Before the click](/potential-check?topic=marketing-visibility)
* [After the click](/potential-check?topic=web-software)
* [Not sure yet](/potential-check?topic=not-sure)

[Start a project](/potential-check) [Email us directly](mailto:hello@itagroupe.com)