---
title: "Marketing & Visibility Services | ITA GROUPE"
description: "SEO, GEO, advertising and social media management, so customers find you on Google, in AI assistants and on social media, and get in touch."
---

1. [Services](/services)
2. Marketing & Visibility

# They’re already searching. Are they finding you?

Your customers already look for what you offer: on Google, in AI assistants and on social media. We make sure they come across you, and that what they find makes them get in touch.

[Start a project](/potential-check)SEO & GEO

## Being good isn’t the same as being found.

A strong offer and real demand aren’t enough if you don’t show up where people search.

**Then the enquiries go to whoever is visible, not to whoever is best.**

## Search doesn’t stop at Google anymore.

Next to the classic list of results, AI assistants now answer questions directly. To be named there as a source or a recommendation, your business has to be as clear to machines as it is to people.

Classic searchQuery → results

AI answersQuestion → answer

Four levers

## SEO × GEO × Social × Ads

* Search Engine Optimization  
### [SEO](/services/marketing-visibility/seo)  
Be found.  
Technology, content and structure, so your pages show up for the searches that match your offer, locally and beyond.
* Generative Engine Optimization  
### [GEO](/services/marketing-visibility/geo)  
Be understood and named.  
Your business, services and expertise set out so clearly that AI assistants can place you. Nobody can guarantee a mention; the conditions for one, yes.
* Social media management  
### [Social media](/services/marketing-visibility/social-media-management)  
Stay in view.  
A steady presence where your customers spend their time, planned around what you sell and who you sell it to.
* Paid search & social  
### [Ads](/services/marketing-visibility/advertisements)  
Reach on demand.  
Campaigns for the moments organic reach can’t cover yet: a launch, a season, a new market.

## Found. Clicked. Then what?

Visibility brings people to your website. Whether they get in touch is up to the website itself.

[Software Development](/services/software-development)

Diagnosis

## What visibility really depends on.

Technology

Can your website be crawled, loaded and understood without friction?

Relevance

Do your pages match what your customers actually search for?

Content

Does your content answer the questions people ask before they decide?

Authority

What do other sites, reviews and profiles say about your business?

Local presence

Are you found in the places where you serve your customers?

Clarity

Is it obvious who you are, what you offer and who it’s for?

How we work

## From bottleneck to result.

1. ### Analyze  
We find where visibility is lost: technology, content, authority or reach.
2. ### Prioritize  
We start with what moves enquiries soonest, not with the longest list.
3. ### Build  
We fix, write and structure, then set up the channels that fit.
4. ### Optimize  
We measure what changed and keep improving where it pays off.

Selected cases

## Projects.

1. [Connecting homeowners with heating and cooling.**UNITY HVAC**WordPress Development · Local SEO · Technical SEO · Content StrategySEO & Organic Growth](/work/unity-hvac)
2. [Medical equipment and home care, easier to find.**SOS SANTÉ**Website Development · CRM · SEO & GEO · Ads · Social MediaWebsites & Digital Platforms](/work/sos-sante)
3. [Turning complex research into accessible content.**PROFOUND AMINOS RESEARCH**Website Development · SEO Content Strategy · Technical SEO · Content ArchitectureSEO & Organic Growth](/work/profound-aminos-research)

[All work](/work)

## SEO or GEO?

In most cases both, in the right order. SEO lays the foundation; GEO carries your visibility into AI answers.

**Which step comes first is what we work out in the potential check.**

The first step

## Where are you losing potential customers?

* [Before the click](/potential-check?topic=marketing-visibility)
* [After the click](/potential-check?topic=web-software)
* [Not sure yet](/potential-check?topic=not-sure)

[Start a project](/potential-check) [Email us directly](mailto:hello@itagroupe.com)