---
title: "Brand Identity Design Services | ITA GROUPE"
description: "Brand identity design from ITA GROUPE: we clarify who you are, who you're for and what people should remember, then give it a consistent look."
---

1. [Services](/services)
2. [Brand & Design](/services/brand-design)
3. Brand identity

# Recognised at a glance. Remembered for a reason.

Logo, colours, typefaces and imagery that carry who you are into every touchpoint, from a business card to a website header.

[Start a project](/potential-check)What an identity covers

## A logo isn’t a brand. A brand is what people remember.

A new mark without a clear position looks polished, and says nothing.

**We design the identity only after we agree who you are and who it’s for.**

What it covers

## The pieces people actually see.

Logo

A mark that works small, large, in colour and in one ink.

Colours

A palette that feels like you, and holds up in print and on screens.

Typefaces

Type that carries the tone, from headlines to fine print.

Imagery

Photography and illustration rules so every picture feels like one brand.

Guidelines

Clear do’s and don’ts so your team can use it without guessing.

The identity system

## Position. Mark. Palette. Rules.

* Before we draw  
### Position  
Who you are, in one sentence.  
Audience, promise and tone of voice, agreed before anything is drawn.
* What they recognise  
### Mark  
Yours at a glance.  
Logo and wordmark tested on real sizes: favicon, sign, social avatar.
* How it feels  
### Palette  
Colour and type that fit.  
Colours and typefaces chosen for meaning, not for the trend of the month.
* How it stays yours  
### Rules  
Consistent without being rigid.  
Guidelines and templates so the brand holds up when more people use it.

Possible work

## What we can actually do.

Which of it makes sense comes out of the workshop, not out of a package.

* Brand workshop
* Logo and wordmark
* Colour palette
* Type system
* Icon set
* Photography direction
* Brand guidelines
* Stationery
* Social avatars and covers

## An identity has to live somewhere.

A brand book on a shelf doesn’t change how customers see you. We design the identity on the places they already meet you.

[Graphic design](/services/brand-design/graphic-design)

1. Workshop
2. Direction
3. Identity
4. Guidelines
5. First uses
6. Handover

## Fewer elements. Stronger recognition.

Extra colours, effects and slogans feel creative, and make a brand harder to recognise.

**We design by meaning, not by trend.**

## Need the identity on screens next?

Once the brand is clear, UI/UX design turns it into the flows and screens customers use.

[UI/UX design](/services/brand-design/ui-ux-design)

How we work

## From idea to a brand people recognise.

1. ### Discover  
We learn who you are, who you serve and what people should remember.
2. ### Define  
We agree on position, tone and the few rules that keep everything consistent.
3. ### Design  
We shape the identity, the pieces or the screens, and try them on real touchpoints.
4. ### Hand over  
You leave with guidelines, files and a clear path for whoever builds next.

Selected cases

## Projects.

[NewLatest caseBuilding a smarter construction marketplace.**BATIPLUS GROUPE**UI/UX Design · Full-Stack Development · Web Application · MarketplaceView case](/work/batiplus-groupe)

1. [Growing a wellness brand’s digital presence.**MISK HOUSE**Website Development · CRM · SEO & GEO · Ads · Social MediaBranding & Digital Marketing](/work/misk-house)
2. [Medical equipment and home care, easier to find.**SOS SANTÉ**Website Development · CRM · SEO & GEO · Ads · Social MediaWebsites & Digital Platforms](/work/sos-sante)

[All work](/work)

The first step

## Ready for a brand people recognise?

* [A new brand](/potential-check?topic=brand-design)
* [A website or app](/potential-check?topic=software-development)
* [Not sure yet](/potential-check?topic=not-sure)

[Start a project](/potential-check) [Email us directly](mailto:hello@itagroupe.com)