Client
BCU Financial
Industry
Banking / Financial Services
Timeline
2024
Services
UI/UX Design, Frontend Development, Content Architecture, Accessibility
Overview
Full-service financial institution focused on well-being. Modern banking platform featuring personal and business banking solutions, investment services, wealth management, and comprehensive financial products with elegant user experience.
View Live WebsiteThe Challenge
BCU Financial needed to modernize their digital banking experience. The existing platform felt dated and didn't communicate their focus on member well-being. They needed to simplify complex financial products into an intuitive experience that builds trust while driving online account openings and loan applications.
The Solution
We redesigned the digital banking experience with a focus on clarity and trust. Complex financial products are presented through simple comparison tools and guided flows. The design language is warm and approachable — breaking from the cold, corporate aesthetic typical of financial institutions. Accessibility was a priority throughout, ensuring the platform serves all members.
Impact
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